{"title":"Blonde Care","description":null,"products":[{"product_id":"wella-color-fresh-mask-150ml-golden-gloss","title":"Wella Color Fresh Mask 150 ml - Golden Gloss","description":"\u003cp\u003eWella Professionals Color Fresh Mask is a zero-damage color-depositing mask to refresh your salon color. Use this at-home treatment weekly to easily create Golden Gloss tones in light blonde hair and balayage in just 10 minutes! The temporary color fades gradually and the rich care ingredients in the formula leave the hair feeling smooth and moisturized. Color results can vary depending on the mask used and the base level and porosity of the hair – the lighter the hair the brighter the color. Wella Color Fresh Mask is enriched with avocado oil and is formulated without silicones or animal-derived ingredients. We recommend using gloves when applying\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":54496613826924,"sku":"WLL-CLR-FRS-MSK-GG","price":21.2,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1018\/6113\/0604\/files\/WLL-CLR-FRS-MSK-GG-01.webp?v=1790388788"},{"product_id":"wella-color-fresh-mask-150ml-pearl-blonde","title":"Wella Color Fresh Mask 150 ml - Pearl Blonde","description":"\u003cp\u003eWella Professionals Color Fresh Mask is a zero-damage color-depositing mask to refresh your salon color. Use this at-home treatment weekly to easily create Pearl Blond tones in ultra-light blonde hair in just 10 minutes! The temporary color fades gradually and the rich care ingredients in the formula leave the hair feeling smooth and moisturized. Color results can vary depending on the mask used and the base level and porosity of the hair – the lighter the hair the brighter the color. Wella Color Fresh Mask is enriched with avocado oil and is formulated without silicones or animal-derived ingredients. We recommend using gloves when applying.\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":54496614121836,"sku":"WLL-CLR-FRS-MSK-PB","price":21.2,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1018\/6113\/0604\/files\/WLL-CLR-FRS-MSK-PB-01.webp?v=1790424141"},{"product_id":"wella-color-fresh-mask-150ml-lilac-frost","title":"Wella Color Fresh Mask 150 ml - Lilac Frost","description":"\u003cp\u003eWella Professionals Color Fresh Mask is a zero-damage color-depositing mask to refresh your salon color. Use this at-home treatment weekly to easily create Lilac Frost tones in blonde hair in just 10 minutes! The temporary color fades gradually and the rich care ingredients in the formula leave the hair feeling smooth and moisturized. Color results can vary depending on the mask used and the base level and porosity of the hair – the lighter the hair the brighter the color. Wella Color Fresh Mask is enriched with avocado oil and is formulated without silicones or animal-derived ingredients. We recommend using gloves when applying.\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":54496614154604,"sku":"WLL-CLR-FRS-MSK-LF","price":21.2,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1018\/6113\/0604\/files\/WLL-CLR-FRS-MSK-LF-01.webp?v=1790446171"},{"product_id":"wella-color-fresh-mask-150ml-chocolate-touch","title":"Wella Color Fresh Mask 150 ml - Chocolate Touch","description":"\u003cp\u003eWella Professionals Color Fresh Mask is a zero-damage color-depositing mask to refresh your salon color. Use this at-home treatment weekly to easily create Lilac Frost tones in blonde hair in just 10 minutes! The temporary color fades gradually and the rich care ingredients in the formula leave the hair feeling smooth and moisturized. Color results can vary depending on the mask used and the base level and porosity of the hair – the lighter the hair the brighter the color. Wella Color Fresh Mask is enriched with avocado oil and is formulated without silicones or animal-derived ingredients. We recommend using gloves when applying.\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":54496614449516,"sku":"WLL-CLR-FRS-MSK-CT","price":21.2,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1018\/6113\/0604\/files\/WLL-CLR-FRS-MSK-CT-01.webp?v=1790366876"},{"product_id":"wella-color-fresh-mask-150ml-caramel-glaze","title":"Wella Color Fresh Mask 150 ml - Caramel Glaze","description":"\u003cp\u003eWella Professionals Color Fresh Mask is a zero-damage color-depositing mask to refresh your salon color. Use this at-home treatment weekly to easily create Lilac Frost tones in blonde hair in just 10 minutes! The temporary color fades gradually and the rich care ingredients in the formula leave the hair feeling smooth and moisturized. Color results can vary depending on the mask used and the base level and porosity of the hair – the lighter the hair the brighter the color. Wella Color Fresh Mask is enriched with avocado oil and is formulated without silicones or animal-derived ingredients. We recommend using gloves when applying.\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":54496614744428,"sku":"WLL-CLR-FRS-MSK-CAR","price":21.2,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1018\/6113\/0604\/files\/WLL-CLR-FRS-MSK-CAR-01.webp?v=1790366876"},{"product_id":"wella-color-fresh-mask-150ml-rose-blaze","title":"Wella Color Fresh Mask 150 ml - Rose Blaze","description":"\u003cp\u003eWella Professionals Color Fresh Mask is a zero-damage color-depositing mask to refresh your salon color. Use this at-home treatment weekly to easily create Lilac Frost tones in blonde hair in just 10 minutes! The temporary color fades gradually and the rich care ingredients in the formula leave the hair feeling smooth and moisturized. Color results can vary depending on the mask used and the base level and porosity of the hair – the lighter the hair the brighter the color. Wella Color Fresh Mask is enriched with avocado oil and is formulated without silicones or animal-derived ingredients. We recommend using gloves when applying.\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":54496615039340,"sku":"WLL-CLR-FRS-MSK-RB","price":21.2,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1018\/6113\/0604\/files\/WLL-CLR-FRS-MSK-RB-01.webp?v=1790366876"},{"product_id":"wella-color-fresh-mask-150ml-copper-glow","title":"Wella Color Fresh Mask 150 ml - Copper Glow","description":"\u003cp\u003eWella Professionals Color Fresh Mask is a zero-damage color-depositing mask to refresh your salon color. Use this at-home treatment weekly to easily create Lilac Frost tones in blonde hair in just 10 minutes! The temporary color fades gradually and the rich care ingredients in the formula leave the hair feeling smooth and moisturized. Color results can vary depending on the mask used and the base level and porosity of the hair – the lighter the hair the brighter the color. Wella Color Fresh Mask is enriched with avocado oil and is formulated without silicones or animal-derived ingredients. We recommend using gloves when applying.\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":54496615104876,"sku":"WLL-CLR-FRS-MSK-CG","price":21.2,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1018\/6113\/0604\/files\/WLL-CLR-FRS-MSK-CG-01.webp?v=1790446318"},{"product_id":"wella-color-fresh-mask-150ml-blue","title":"Wella Color Fresh Mask 150 ml - Blue","description":"\u003cp\u003eWella Professionals Color Fresh Mask is a zero-damage color-depositing mask to refresh your salon color. Use this at-home treatment weekly to easily create Lilac Frost tones in blonde hair in just 10 minutes! The temporary color fades gradually and the rich care ingredients in the formula leave the hair feeling smooth and moisturized. Color results can vary depending on the mask used and the base level and porosity of the hair – the lighter the hair the brighter the color. Wella Color Fresh Mask is enriched with avocado oil and is formulated without silicones or animal-derived ingredients. We recommend using gloves when applying.\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":54496615399788,"sku":"WLL-CLR-FRS-MSK-BL","price":21.2,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1018\/6113\/0604\/files\/WLL-CLR-FRS-MSK-BL-01.webp?v=1790366876"},{"product_id":"wella-color-fresh-mask-150ml-pink","title":"Wella Color Fresh Mask 150 ml - Pink","description":"\u003cp\u003eWella Professionals Color Fresh Mask is a zero-damage color-depositing mask to refresh your salon color. Use this at-home treatment weekly to easily create Lilac Frost tones in blonde hair in just 10 minutes! The temporary color fades gradually and the rich care ingredients in the formula leave the hair feeling smooth and moisturized. Color results can vary depending on the mask used and the base level and porosity of the hair – the lighter the hair the brighter the color. Wella Color Fresh Mask is enriched with avocado oil and is formulated without silicones or animal-derived ingredients. We recommend using gloves when applying.\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":54496615694700,"sku":"WLL-CLR-FRS-MSK-PK","price":21.2,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1018\/6113\/0604\/files\/WLL-CLR-FRS-MSK-PK-01.webp?v=1790446252"},{"product_id":"wella-color-fresh-mask-150ml-red","title":"Wella Color Fresh Mask 150 ml - Red","description":"\u003cp\u003eWella Professionals Color Fresh Mask is a zero-damage color-depositing mask to refresh your salon color. Use this at-home treatment weekly to easily create Lilac Frost tones in blonde hair in just 10 minutes! The temporary color fades gradually and the rich care ingredients in the formula leave the hair feeling smooth and moisturized. Color results can vary depending on the mask used and the base level and porosity of the hair – the lighter the hair the brighter the color. Wella Color Fresh Mask is enriched with avocado oil and is formulated without silicones or animal-derived ingredients. We recommend using gloves when applying.\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":54496615727468,"sku":"WLL-CLR-FRS-MSK-RD","price":21.2,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1018\/6113\/0604\/files\/WLL-CLR-FRS-MSK-RD-01.webp?v=1790446116"},{"product_id":"wella-color-fresh-mask-150ml-mint","title":"Wella Color Fresh Mask 150 ml - Mint","description":"\u003cp\u003eWella Professionals Color Fresh Mask is a zero-damage color-depositing mask to refresh your salon color. Use this at-home treatment weekly to easily create Lilac Frost tones in blonde hair in just 10 minutes! The temporary color fades gradually and the rich care ingredients in the formula leave the hair feeling smooth and moisturized. Color results can vary depending on the mask used and the base level and porosity of the hair – the lighter the hair the brighter the color. Wella Color Fresh Mask is enriched with avocado oil and is formulated without silicones or animal-derived ingredients. We recommend using gloves when applying.\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":54496616022380,"sku":"WLL-CLR-FRS-MSK-MT","price":21.2,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1018\/6113\/0604\/files\/WLL-CLR-FRS-MSK-MT-01.webp?v=1790446052"},{"product_id":"cezanne-ultimate-blonde-trio","title":"Cezanne Ultimate Blonde Trio","description":"\u003cp\u003ePurchase: 1 Ultimate Blonde Shampoo 10 oz. 1 Ultimate Blonde Conditioner 10 oz. Receive FREE: 1 Leave-in Perfector Spray 4 oz. Cezanne ULTIMATE BLONDE shampoo is a daily sulfate and paraben-free shampoo that replenishes moisture to protect the life of your Cezanne Ultimate Blonde Smoothing Treatment. Blue-violet hues neutralize brassy tones to keep blondes cool with intense reflection and shine. Perfect for everyday use. Cezanne ULTIMATE BLONDE conditioner is a daily sulfate and paraben-free conditioner that replenishes moisture to protect the life of your Cezanne Ultimate Blonde Smoothing Treatment. Blue-violet hues neutralize brassy tones to keep blondes cool with intense reflection and shine. Perfect for everyday use. Cezanne’s Leave-In Perfector Spray is a heat protectant styling spray designed to be used anytime before blow-drying or flat ironing. It will protect your locks from the heat of your tools, while softening the hair and adding luxurious shine.\u003c\/p\u003e","brand":"Cezanne","offers":[{"title":"Default Title","offer_id":54496626082156,"sku":"CZN-LTM-BLN-TR","price":63.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1018\/6113\/0604\/files\/CZN-LTM-BLN-TR-01.webp?v=1790550098"},{"product_id":"wella-invigo-blonde-recharge-cool-blonde-purple-shampoo-10-1oz","title":"Wella Invigo Blonde Recharge Cool Blonde Purple Shampoo 10.1 oz","description":"\u003cp\u003eA violet-based shampoo that is made to add vibrancy to natural or highlighted blondes. This shampoo keeps blonde hair from yellowing and eliminates brass. With the Wella Invigo Blonde Recharge Color Refreshing Shampoo - Cool Blonde, hair is left looking glamorous with a soft touch. It is formulated with violet color pigments and Wella's Blonde Recharge Blend to eliminate brass and leave hair feeling soft to the touch. Benefits: Cool blonde tones refresh and maintain the brightness and vibrancy of natural or highlighted blondes This purple shampoo prevents natural or colored blonde hair from yellowing and helps eliminate brassiness, leaving it soft to the touch Use with the Cool Blonde Conditioner for maximum effect\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":54496628572524,"sku":"WLL-BLN-RCH-SHM","price":16.8,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1018\/6113\/0604\/files\/WLL-BLN-RCH-SHM-01.webp?v=1790366875"},{"product_id":"wella-invigo-blonde-recharge-color-refreshing-conditioner-warm-6-7oz","title":"Wella Invigo Blonde Recharge Color Refreshing Conditioner - Warm 6.7 oz","description":"\u003cp\u003eThis conditioner maintains and brightens the vibrancy of natural, colored, and highlighted warm blondes. Made with color pigments to maintain the multi-dimensional color of the blonde tones. Hair is left intensively conditioned and enhanced. Formulated with Blonde Recharge-Blend that helps to refresh warm blonde tones. The Wella Invigo Blonde Recharge Color Refreshing Conditioner - Warm provides intense conditioning leaving the hair with a smooth feel.\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":54496628605292,"sku":"WLL-NVG-BLN-RCH","price":16.8,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1018\/6113\/0604\/files\/WLL-NVG-BLN-RCH-01.webp?v=1790549373"},{"product_id":"elabore-purple-toning-shampoo-anti-yellow-shampoo-10-14floz","title":"Elabore Purple Toning Shampoo - Anti Yellow Shampoo 10.14floz","description":"\u003cp\u003eViolet Pigment removes unwanted yellow tones on grey, silver or light blonde hair Refreshes faded highlights and ash\/silver-toned hair Formulated exclusively with Argan il, Jojoba oil, Keratin, Silk protein, and six natural herb Extracts. Which help keep damaged hair healthier, smoother, and silkier\u003c\/p\u003e","brand":"Elabore","offers":[{"title":"Default Title","offer_id":54496632996204,"sku":"LBR-PRP-TNN-SHM","price":18.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1018\/6113\/0604\/files\/LBR-PRP-TNN-SHM-01.webp?v=1790366818"},{"product_id":"elabore-purple-toning-shampoo-anti-yellow-shampoo-33-8oz","title":"Elabore Purple Toning Shampoo - Anti Yellow Shampoo 33.8 oz","description":"\u003cp\u003eViolet Pigment removes unwanted yellow tones on grey, silver or light blonde hair Refreshes faded highlights and ash\/silver-toned hair Formulated exclusively with Argan il, Jojoba oil, Keratin, Silk protein, and six natural herb Extracts. Which help keep damaged hair healthier, smoother, and silkier\u003c\/p\u003e","brand":"Elabore","offers":[{"title":"Default Title","offer_id":54496633291116,"sku":"LBR-2-PCK-PRP","price":41.4,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1018\/6113\/0604\/files\/LBR-2-PCK-PRP-01.webp?v=1790549452"},{"product_id":"moroccanoil-treatment-light-for-fine-or-light-colored-hair","title":"Moroccanoil Treatment Light For fine or light-colored hair","description":"\u003cp\u003eA lightweight take on our iconic original hair oil. Smooths frizz, detangles, conditions, and boosts shine by up to 118%*—without weighing hair down. DISCOVER THE ORIGINAL Enjoy healthy, silky, shiny hair that's full of life. Moroccanoil® Treatment Light is specifically formulated for the delicate needs of light-colored (including platinum and white) and fine hair. The original foundation for hairstyling, Moroccanoil Treatment Light can be used as a conditioning, styling and finishing tool all in one. Infused with antioxidant-rich argan oil and shine-boosting vitamins, this nourishing treatment detangles, speeds up drying time and boosts shine—leaving hair smooth and more manageable than ever before. Outshine the rest. Just one application of Moroccanoil Treatment Light increases hair's shine by up to 118%, according to an independent study. AWARDS Beauty Awards, Harper's Bazaar, 2017 Drop Dead Gorgeous, NYLON, 2017 Ultimate Hair Hydrator, New Beauty, 2016 Reviewer's Choice Awards, Influenster.com, 2016 Favorite Oil, Stylist Choice Awards, 2016 Best of Black Beauty Award, Splurge Worth Hair Brand, Essence, 2016\u003c\/p\u003e","brand":"Moroccanoil","offers":[{"title":"3.4oz","offer_id":54496664125804,"sku":"MOR-TREA-LIGH-FINE-OR-LIGH-COLO-3P4OZ","price":46.8,"currency_code":"USD","in_stock":true},{"title":"1.7oz","offer_id":54496664158572,"sku":"MOR-TREA-LIGH-FINE-OR-LIGH-COLO-1P7OZ","price":35.0,"currency_code":"USD","in_stock":false},{"title":"0.85oz","offer_id":54496664191340,"sku":"MOR-TREA-LIGH-FINE-OR-LIGH-COLO-0P85OZ","price":18.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1018\/6113\/0604\/files\/MRC-TRT-LGH-01.webp?v=1790387913"},{"product_id":"olaplex-no-4p-blonde-enhancer-toning-shampoo8-5oz","title":"Olaplex No. 4P Blonde Enhancer Toning Shampoo8.5 oz","description":"\u003cp\u003eOLAPLEX No. 4P Blonde Enhancer Toning Shampoo cleanses, tones and repairs while keeping hair hydrated from roots to ends. This highly-concentrated, sulfate-free shampoo forms a rich lather to neutralize brassiness and boost brightness after one use. Apply to wet hair. Lather fully and let process 1-3 minutes. Rinse. For more intense toning, leave on hair up to 5 minutes. Follow with No.5 Bond Maintenance Conditioner for everyday moisture or No.8 Bond Intense Moisture Mask for extra hydration. PRO TIP: -Pre-wash No.4 Bond Maintenance Shampoo to remove product buildup. WHEN TO USE: -Use as needed to neutralize unwanted yellow tones\u003c\/p\u003e","brand":"Olaplex","offers":[{"title":"Default Title","offer_id":54496668352876,"sku":"LPL-NO-4-BLN","price":28.8,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1018\/6113\/0604\/files\/LPL-NO-4-BLN-02.webp?v=1790366818"},{"product_id":"olaplex-no-5p-blonde-enhancer-toning-conditioner-8-5oz","title":"Olaplex No.5P Blonde Enhancer Toning Conditioner 8.5 oz","description":"\u003cp\u003eNo.5P Blonde Enhancer Toning Conditioner is not just another purple conditioner. This nourishing, root-to-tip formula locks in high-def brightness and neutralizes yellow, brassy tones as it hydrates without weighing hair down. OLAPLEX Bond Building Technology strengthens blonde and gray hair. Apply a generous amount to clean, damp hair. Leave on for 3 minutes. Rinse thoroughly. Use weekly or as needed. Formulated to follow No.4P Blonde Enhancer™ Toning Shampoo for even, optimal toning. Formulated for all blonde, lightened, and gray hair.\u003c\/p\u003e","brand":"Olaplex","offers":[{"title":"Default Title","offer_id":54496668680556,"sku":"LPL-NO-5-BLN","price":28.8,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1018\/6113\/0604\/files\/LPL-NO-5-BLN-01.webp?v=1790366818"},{"product_id":"bumble-and-bumble-blondish-tinted-dry-shampoo-4-4oz","title":"Bumble And Bumble Blondish Tinted Dry Shampoo 4.4 oz","description":"\u003cp\u003eThis tinted dry shampoo cleanses and gives hair instant fullness with a matte finish - no shower required. Plus, it covers roots to refresh color for blonde to light brown hair. How To Use Hold 10 to 12 inches from dry hair and spray thoroughly. Let dry, then style. Note: Protect clothing and linens during use (spots can be removed with soap and water).\u003c\/p\u003e","brand":"Bumble and bumble","offers":[{"title":"Default Title","offer_id":54496671236460,"sku":"BMB-AND-BMB1","price":34.2,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1018\/6113\/0604\/files\/BMB-AND-BMB1-01.webp?v=1790550063"},{"product_id":"moroccanoil-purple-treatment-oil-1-7oz","title":"Moroccanoil Purple Treatment Oil 1.7 oz","description":"\u003cp\u003eSay goodbye to brassy hair and hello to vibrant, salon-worthy locks with the Moroccanoil Purple Treatment Oil. Designed specifically for blonde, highlighted, and grey hair, this oil is packed with tone-correcting violet pigments that neutralize brassiness and combat unwanted yellow and orange hues. Infused with the goodness of argan oil, this rich yet lightweight formula instantly absorbs into your hair, delivering immediate manageability, shine, and long-term conditioning without any residue. Restore Vibrancy: The specially formulated violet pigments in this treatment oil effectively counteract and eliminate brassy tones, restoring vibrancy to your hair. Enhance Manageability: Say goodbye to tangles and knots. This oil works wonders in improving the manageability of your hair, making it easier to style and tame. Not just a styling product, Moroccanoil Purple Treatment Oil is an essential part of any hair care routine. It doesn't just provide instant results but also offers long-lasting benefits. It speeds up blow-dry time while boosting shine, leaving your hair looking radiant. Say farewell to brassy hues and hello to beautiful, vibrant hair with the Moroccanoil Purple Treatment Oil. Experience the transformative power of this oil and achieve the salon-worthy results you've always dreamt of. Get ready to turn heads and step up your hair game! How To Use Apply a small amount throughout damp or dry hair. Style as usual. Use 2–3 times a week or as needed. Use consistently over time for maximum results. For enhanced toning, use with Moroccanoil Blonde Perfecting Purple Shampoo and Conditioner. Note: Individual toning results may vary due to hair condition, starting color, porosity, and other factors. Apply to damp hair as the foundation for all hairstyling. 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