Wella Invigo Blonde Recharge Cool Blonde Purple Shampoo 10.1 oz

A violet-based shampoo that is made to add vibrancy to natural or highlighted blondes. This shampoo keeps blonde hair from yellowing and eliminates brass. With the Wella Invigo Blonde Recharge Color Refreshing Shampoo - Cool Blonde, hair is left looking glamorous with a soft touch. It is formulated with violet color pigments and Wella's Blonde Recharge Blend to eliminate brass and leave hair feeling soft to the touch. Benefits: Cool blonde tones refresh and maintain the brightness and vibrancy of natural or highlighted blondes This purple shampoo prevents natural or colored blonde hair from yellowing and helps eliminate brassiness, leaving it soft to the touch Use with the Cool Blonde Conditioner for maximum effect